Camp Olympus


 

This integrated branding system offers children the opportunity to train with Olympic resources at a summer camp sponsored by the International United States Olympic Committee. Applicants may navigate a geometric and colorful visual language to choose an Olympian as their trainer and camp counselor. While its palette varies from the iconic Olympic ring’s color palette, the geometric shapes pay homage to Henri Matisse. Camp Olympus is a 2017 Silver recipient of the American Advertising Federation Awards.