Based in Manhattan’s Garment District, Vanilla Star Jeans provides fashion to customers at an affordable prices. The clothing company’s online presence has recently received a makeover as part of their rebranding process. Vanilla Star’s new website conveys a visual language inspired by its inventory and home of New York City. Its sophisticated yet trendy graphics invite customers to further explore the brand while they shop online. This project has allowed me to exercise my photography skills, become familiar with SEO, practice HTML and CSS coding, execute e-mail blast campaigns, and build experience with maintaining e-commerce. My versatility prompted online sales to increase by more than triple the amount since relaunching the website and store.