Yankees Birthday Merchandise Collection

The New York Yankees’ brand identity and birthday imagery are two of my favorite visual languages. I often refer to Yankee Stadium as the “Disney World of baseball parks” because of its endless capacity to market. Nearly any imaginable product is branded with the Yankees’ corporate identity. Many examples of merchandise are also cross-branded with products of other franchises or customized for special occasions. When attending a game the day before my birthday, I thought a line of apparel inspired by party iconography would be appropriate for fans celebrating their special day.

I do not claim any rights to the New York Yankees franchise or branding system. This project is only intended as a fun way to demonstrate my vision, creativity, and technical execution as both a fan and graphic designer.